Are You Distracted by B.S.O.’s.? It’s probably holding you back.
I’ve got it. I don’t know if it’s contagious but it’s a very real affliction in entrepreneurs especially.
Another name could be ‘option overload’ – there are so many opportunities you want to pursue, you’re pulled in every direction and making a choice is so-o-o-o difficult because they’re ALL good!
A post on Facebook by my good friend and colleague Isabelle Mercier triggered my self-diagnosis. She asked what 3 things were challenging me right now. My first thought was ‘nothing really’ and then I started really thinking about it. I replied, “B.S.O.’s” Bright Shiny Objects. I’ve been blessed with so many opportunities that I have a challenging time choosing. I’m not alone. Most of my coaching clients have the same affliction and the sad part is, when faced with this issue, most entrepreneurs fail to make a choice at all.
“I’m afraid I’ll make the wrong choice.” or, “I’m worried that this is the ‘one’ and if I don’t do it I’ll be missing out on something great.” This is the perfect way to stress yourself to the max and get nowhere fast!
For me, it’s saying”no”. A long time ago I realized that there was only one of me and to be effective in what I do, I chose to work with a maximum of 6 one-to-one coaching clients at any given time in addition to courses and seminars that I teach. Why? Because each client is unique and their situation and needs while similar, are different than their colleagues. I believe that each client deserves attentiveness and my ‘A’ game and frankly, more than six starts to fray at my edges. What I found was that I didn’t lose business, it multiplied and as a result, I have a waiting list. Cool huh?
So I ask again, are you distracted by B.S.O.’s? I’m not sure that it’s curable – we are entrepreneurs after all! But there is a way to minimize the paralyzing symptoms. Ask yourself :
– How will it effect me physically? Will I look forward to it or will it create stress?
– How will it effect me mentally? Will I gain new tools and skills that I can seamlessly integrate into my current offerings?
– How will it effect me financially? Will it create immediate revenue (e.g. within the next 3 months) or will it be a long term investment?
Now Go Get Connected!
About Cathy Kuzel
With 25+ years of experience as a successful Entrepreneur and Business Consultant helping Entrepreneurs succeed, she is recognized across Canada for her in-house and public seminars on “All Things Small Biz”. Named one of the Top Ten Mentors in Canada, Cathy is the Founder of The Connected Woman Association, Author of “Are You a Collector or a Connector?”; “I’m on the Phone!”; the internationally known “Daily Espressos” and is a networking maven.
