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Cathy’s Blog

Grow Your Online Expertise

Grow Your Online Expertise

in Cathy's Blog

With so much ‘noise’ online, it can be a challenge to be heard in order to grow your audience. With so many platforms to be heard on, it can become a full time job to populate all those with content. But do we want to? Here’s four insightful points to grow your online expertise. 1. Have a Voice on Multiple Platforms Steve Dotto is as great example...

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Say “NO” to Miscellaneous

Say “NO” to Miscellaneous

in Cathy's Blog

We all have one. No, it’s not your junk drawer or that corner drawer in the kitchen. It’s that folder that says “MISC”  or “Miscellaneous”. It could be in our paper files, our computer or email folders – but it’s there. Say “No” to miscellaneous. A pile of paper or a collection of unfiled documents...

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Invest in Our Planet

Invest in Our Planet

in Cathy's Blog

This year’s #EarthDay2022 theme is #InvestInOurPlanet to encourage governments, corporations, and private citizens to take solid steps toward following more sustainable practices, buying from responsible companies, and taking more of an active role in our Earth’s wellbeing. Here are a few ways you can make a difference… *REDUCE, REUSE, RECYCLE No brainer,...

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5 Reasons Why You Should NEVER Compete On Price

5 Reasons Why You Should NEVER Compete On Price

in Cathy's Blog

Price is never a valid objection to consider when you’re looking to increase your business. We all have been tempted to run a sale, have a special or (heaven forbid!) lower our prices so that we undercut our competition. But is it really worth it? My experience over the past 30+ years is that it’s more work, more stress and will cost you more in time,...

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A Baker’s Dozen of No-Lo Cost Marketing Ideas for Your Small Biz

A Baker’s Dozen of No-Lo Cost Marketing Ideas for Your Small Biz

in Cathy's Blog

It doesn’t have to be the new year, spring or the start of the holiday season to boost your marketing. There are always peaks and valleys when it comes to business and what we do between the peaks is what will make a difference in our bottom line. As a small business owner, sometimes the marketing budget is slim if not non-existent after we’ve paid our...

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Action Makes Us Masters of our Future.

Action Makes Us Masters of our Future.

in Cathy's Blog

“Thinking makes us prisoners of our past and actions makes us masters of our future.” If someone were to ask you. “What do you really, really want?” what would your answer be? If I were to ask you “is what you are presently doing going to enable you to get it?” how would you reply? One of the greatest assets of being in business...

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