Coaching | Collaboration | Connections

6 Ways to Boost Your Credibility and be the Expert that You Are

6 Ways to Boost Your Credibility and be the Expert that You Are

in Cathy's Blog

You are great at what you do. You know your stuff and if you are a member of the Connected Woman Association, I know it too. But do others? The most powerful way that you can boost your credibility is to have OTHER people qualify you as the expert that you are. Been a guest on a podcast? Nominated for an award? These are all ways to show that other businesses and...

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Networking is a Skill, not a Personality Trait

Networking is a Skill, not a Personality Trait

in Cathy's Blog

We all know her – that person who attends networking events like they were at a family picnic. She’s easy going, knows what to say, includes a splash of humour and has the perfect introduction. She’s completely in her element amongst all these strangers, seems to know everyone and everyone wants to know her. Think she comes by it naturally? Think...

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Grow Your Online Expertise

Grow Your Online Expertise

in Cathy's Blog

With so much ‘noise’ online, it can be a challenge to be heard in order to grow your audience. With so many platforms to be heard on, it can become a full time job to populate all those with content. But do we want to? Here’s four insightful points to grow your online expertise. 1. Have a Voice on Multiple Platforms Steve Dotto is as great example...

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Say “NO” to Miscellaneous

Say “NO” to Miscellaneous

in Cathy's Blog

We all have one. No, it’s not your junk drawer or that corner drawer in the kitchen. It’s that folder that says “MISC”  or “Miscellaneous”. It could be in our paper files, our computer or email folders – but it’s there. Say “No” to miscellaneous. A pile of paper or a collection of unfiled documents...

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Invest in Our Planet

Invest in Our Planet

in Cathy's Blog

This year’s #EarthDay2022 theme is #InvestInOurPlanet to encourage governments, corporations, and private citizens to take solid steps toward following more sustainable practices, buying from responsible companies, and taking more of an active role in our Earth’s wellbeing. Here are a few ways you can make a difference… *REDUCE, REUSE, RECYCLE No brainer,...

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5 Reasons Why You Should NEVER Compete On Price

5 Reasons Why You Should NEVER Compete On Price

in Cathy's Blog

Price is never a valid objection to consider when you’re looking to increase your business. We all have been tempted to run a sale, have a special or (heaven forbid!) lower our prices so that we undercut our competition. But is it really worth it? My experience over the past 30+ years is that it’s more work, more stress and will cost you more in time,...

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A Baker’s Dozen of No-Lo Cost Marketing Ideas for Your Small Biz

A Baker’s Dozen of No-Lo Cost Marketing Ideas for Your Small Biz

in Cathy's Blog

It doesn’t have to be the new year, spring or the start of the holiday season to boost your marketing. There are always peaks and valleys when it comes to business and what we do between the peaks is what will make a difference in our bottom line. As a small business owner, sometimes the marketing budget is slim if not non-existent after we’ve paid our...

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Action Makes Us Masters of our Future.

Action Makes Us Masters of our Future.

in Cathy's Blog

“Thinking makes us prisoners of our past and actions makes us masters of our future.” If someone were to ask you. “What do you really, really want?” what would your answer be? If I were to ask you “is what you are presently doing going to enable you to get it?” how would you reply? One of the greatest assets of being in business...

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2 Cool Dudes Yard Sale

2 Cool Dudes Yard Sale

in Cathy's Blog

In this incredible era of instant information, social media and incredible connectivity, it’s more important than ever to have our message stand out from the rest.

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When the Office is (still) at Home

When the Office is (still) at Home

in Cathy's Blog

It’s so easy to get ‘disconnected’ from a balanced lifestyle when one or the other is vying for our attention. Getting control of both business and personal areas of our lives requires organization and self-discipline.

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