Fear and trepidation are common feelings experienced in the entrepreneurial arena, especially when it comes to launching (or expanding) your business or introducing a new concept.

Fear, if we allow it, can put us in Perpetual Preparation Mode.

Perpetual Preparation Mode is what is also known as procrastination due to fear of failure or wanting things to be ‘perfect’ before it goes out into the public.

News Flash! Nothing is perfect. The best way to ‘perfect’ whatever it is that you are offering is to bring it to the best version you can within a certain time frame and then based on feedback and/or performance – revise, edit or scrap.

You’re going to wear yourself out by being in this state of constant revisions, tweaks and font changes. You’ve done your research, you’ve made educated decisions and now it’s time to let go.

Second News Flash! There’s no ‘cure’. It’s who we are as entrepreneurs and business owners. It’s what got us from an idea to a concept to a finished product. We have a vested interest in its success or failure. And I wouldn’t want it any other way!

Even after years of creating content, programs, products, I still find myself up in the wee hours of the night contemplating a colour gradient change or the order of the content delivery or whether spacing should be 2 instead of 1.5 Really?

If you don’t nip it in the bud, you’ll be in perpetual preparation mode faster than you can say “just one more edit…”

How I work around that is to imagine what the worst possible outcome could be if you present it ‘as is’. Will the ground open up and swallow you? Will the world come to an end? Will there be no more bubbles in my champagne?

Seriously though, you may get rejected by a potential customer or maybe more than one but there are many, many people who need what you are offering. The great thing is, ‘No’ usually means ‘Not Now’ not ‘Never’.

The best thing you can do is get out there in front of your potential clients in every way possible – perfect or not.

To your success ~ Cathy

Now Go Get  Connected!

An award-winning Leader, Entrepreneur and Business Development Consultant, Cathy teaches entrepreneurs how to increase their influence; build their business and stay sane while doing it. She helps you to let go of limiting beliefs to “Stand Up, Stand Out & Step Forward” for business success. Named one of the Top Ten Mentors by StartUp Canada, Cathy is recognized across the country for her expertise on “All Things Small Biz”. She is the Founder of The Connected Woman Association, is a Director on the Board of WeBC (formerly the Women’s Enterprise Centre), author of numerous books and articles specifically the internationally known “Daily Espressos- Your Read it and Delete it Kickstart to Your Day”, and is a networking maven. (whew!)

For information on upcoming workshops, business coaching or to engage Cathy as a Keynote speaker at your next event, visit www.cathykuzel.com