Coaching | Collaboration | Connections

Black Friday – is it worth it?

Black Friday – is it worth it?

in Cathy's Blog

If you need to create a ‘bump’ in your bottom line for year end or liquidate limited, excess or outdated inventory, sales are a great way to do just that. It can also be an enticement to potential new customers to check out what you have to offer or introduce a new product or service. While we know that sales can drive short-term business and possibly attract new...

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Women’s Entrepreneurship Day

Women’s Entrepreneurship Day

in Cathy's Blog

Women’s Entrepreneurship Day on November 19th is a powerful reminder of the incredible strength, resilience, and ingenuity that women bring to the business world. This day is a global movement celebrating the millions of women who have turned their visions into reality, creating jobs and driving innovation worldwide. It is truly inspiring and I am grateful to...

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That Pesky Infomercial

That Pesky Infomercial

in Cathy's Blog

Having just attended 4 networking events in 3 days I’ve come to a couple of conclusions: not everyone carries business cards – or has JUST given the last card away; does not have a digital alternative like a QR to connect virtually; some people think you can understand what they’re saying when their mouth is full of food, and almost no one knows...

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The Ruby Slipper Principle

The Ruby Slipper Principle

in Cathy's Blog

In my coaching and consulting career, I have worked with many entrepreneurs that I knew had incredible potential but they didn’t see it in themselves. They were always looking for that magic seminar or secret system that would get them to where they want to be. Funny thing is, they had what it took all along! How many of you are just starting out with your own...

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Becoming the Expert – Part 2

Becoming the Expert – Part 2

in Cathy's Blog

If you’ve just joined us and missed the first post, click HERE. Anthony Sanni in his post, How to become an expert in your field – It will change your life. says, “The key to understanding what it means to be an expert is to shift focus from the word “expert” and place our focus on the concept of “specialized knowledge or skill”. Actually, you can be an expert in...

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Becoming the Expert – Part 1

Becoming the Expert – Part 1

in Cathy's Blog

Let’s face it – this is what we’re all striving for, right? We want to be acknowledged as an expert in our field. We want customers to recognize our expertise so they’ll trust us with their dollars. We want bloggers and reporters to see us as an expert so they’ll use as a source and send traffic our way. And, of course, we want Google to think we’re an expert so...

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Alice Doesn’t Work There Anymore.

Alice Doesn’t Work There Anymore.

in Cathy's Blog

Do you have a loyalty to any particular company or store? I bet you do. Chances are it’s because a person, yes, a living person, took the time to help you, advise you or thank you. (and you loved it!) Case in point: I’ve been going to a certain printer for all my printing needs because Alice worked there. Alice knew me by name and always had time for a bit of...

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Office Party? Ask Yourself These 5 Questions BEFORE You Attend.

Office Party? Ask Yourself These 5 Questions BEFORE You Attend.

in Cathy's Blog

Every year around the holiday season, companies have office parties and every year someone will become the ‘talk of the town’ but not for the best reasons! Here are the answers to 5 key questions to ask yourself BEFORE you attend that next holiday get together. 1. Do I have to go?Just being there is 80 percent of success. Consider the office party as an extension of...

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Invest in Your Community – Buy Local

Invest in Your Community – Buy Local

in Cathy's Blog

DYK?66 cents of every dollar spent at a small business stays local versus only 11 cents spent at a multinational retailer.According to new data from the Canadian Federation of Independent Business. for every dollar spent at a small business, 66 cents on average stays local.Source:...

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Don’t Do It! Discounts can be Death to a Business.

Don’t Do It! Discounts can be Death to a Business.

in Cathy's Blog

If you need to create a ‘bump’ in your bottom line for year end or liquidate limited, excess or outdated inventory, sales are a great way to do just that. It can also be an enticement to potential new customers to check out what you have to offer or introduce a new product or service. While we know that sales can drive short-term business and possibly attract new...

Read More