Coaching | Collaboration | Connections

The Ruby Slipper Principle

The Ruby Slipper Principle

in Cathy's Blog

In my coaching and consulting career, I have worked with many entrepreneurs that I knew had incredible potential but they didn’t see it in themselves. They were always looking for that magic seminar or secret system that would get them to where they want to be. Funny thing is, they had what it took all along! How many of you are just starting out with your own...

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Becoming the Expert – Part 2

Becoming the Expert – Part 2

in Cathy's Blog

If you’ve just joined us and missed the first post, click HERE. Anthony Sanni in his post, How to become an expert in your field – It will change your life. says, “The key to understanding what it means to be an expert is to shift focus from the word “expert” and place our focus on the concept of “specialized knowledge or skill”. Actually, you can be an expert in...

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Becoming the Expert – Part 1

Becoming the Expert – Part 1

in Cathy's Blog

Let’s face it – this is what we’re all striving for, right? We want to be acknowledged as an expert in our field. We want customers to recognize our expertise so they’ll trust us with their dollars. We want bloggers and reporters to see us as an expert so they’ll use as a source and send traffic our way. And, of course, we want Google to think we’re an expert so...

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Alice Doesn’t Work There Anymore.

Alice Doesn’t Work There Anymore.

in Cathy's Blog

Do you have a loyalty to any particular company or store? I bet you do. Chances are it’s because a person, yes, a living person, took the time to help you, advise you or thank you. (and you loved it!) Case in point: I’ve been going to a certain printer for all my printing needs because Alice worked there. Alice knew me by name and always had time for a bit of...

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Office Party? Ask Yourself These 5 Questions BEFORE You Attend.

Office Party? Ask Yourself These 5 Questions BEFORE You Attend.

in Cathy's Blog

Every year around the holiday season, companies have office parties and every year someone will become the ‘talk of the town’ but not for the best reasons! Here are the answers to 5 key questions to ask yourself BEFORE you attend that next holiday get together. 1. Do I have to go?Just being there is 80 percent of success. Consider the office party as an extension of...

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Invest in Your Community – Buy Local

Invest in Your Community – Buy Local

in Cathy's Blog

DYK?66 cents of every dollar spent at a small business stays local versus only 11 cents spent at a multinational retailer.According to new data from the Canadian Federation of Independent Business. for every dollar spent at a small business, 66 cents on average stays local.Source:...

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Don’t Do It! Discounts can be Death to a Business.

Don’t Do It! Discounts can be Death to a Business.

in Cathy's Blog

If you need to create a ‘bump’ in your bottom line for year end or liquidate limited, excess or outdated inventory, sales are a great way to do just that. It can also be an enticement to potential new customers to check out what you have to offer or introduce a new product or service. While we know that sales can drive short-term business and possibly attract new...

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Ready.  Set.  No, wait …

Ready. Set. No, wait …

in Cathy's Blog

Fear and trepidation are common feelings experienced in the entrepreneurial arena, especially when it comes to launching (or expanding) your business or introducing a new concept. Fear, if we allow it, can put us in Perpetual Preparation Mode. Perpetual Preparation Mode is what is also known as procrastination due to fear of failure or wanting things to be...

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A Content Map – write on!

A Content Map – write on!

in Cathy's Blog

This past week, I carved out an hour to work on creating my Content Topic Map for the next 12 months. That’s right, just an hour although it wasn’t always like this. I was notorious for using all the avoidance tactics I could think of … checking emails, checking Facebook analytics, clearing my desk, you get the idea. I would have a wonderfully...

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Entrepreneurs Drive Our Economy

Entrepreneurs Drive Our Economy

in Cathy's Blog

*#7 of 7 post series for Global Entrepreneurship Week. “Entrepreneurs create businesses, businesses create jobs and people with jobs make good customers.” ~ Ed Sappin Entrepreneurs play a huge role in a country’s economy and are more than just small business owners – they introduce new and innovative technologies, products and services AND create job...

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