No matter what you’re offering – product or services – selling requires you to develop and cultivate relationships. 

Small business owners seem to have a ‘thing’ about being small. Some feel that they are at a disadvantage because they don’t have the weight of a huge corporation behind them.

News flash! 

Sales are made on a personal level, not by the ads, email campaigns or keeper cards. Sales are made because of you. 

Of course well known companies will lend credibility and perhaps open a few doors, but ultimately it’s YOU that makes that sale.

Your most valuable asset? You. (are you getting the hint?)

In the real world, prospects buy from the people they know and trust whether they have a big name brand company or not.

What are you marketing? It had better be you. You’re the difference maker when it comes to the sale. You’re the face that you want those clients to superimpose over your company logo. Think about it. If you are a rep for a large company and you’re marketing the company and not you, what happens if you change companies? Or better yet, start your own company? If you’ve marketed the company you are selling for instead of yourself, you may find you’re leaving your hard-earned clients and reputation behind.

Now Go Get Connected!

About Cathy Kuzel

With 25+ years of experience as a successful Entrepreneur and Business Consultant helping Entrepreneurs succeed, she is recognized across Canada for her in-house and public seminars on “All Things Small Biz”. Named one of the Top Ten Mentors in Canada, Cathy is the Founder of The Connected Woman Association, Author of “Are You a Collector or a Connector?”; “I’m on the Phone!”; the internationally known “Daily Espressos” and is a networking maven.