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Cathy’s Blog

7+1 Super Simple Ways to Kickstart the New Year

7+1 Super Simple Ways to Kickstart the New Year

in Cathy's Blog

Here it is, the new year and other than the date, things are pretty much the same as they were before Christmas. Right? Unless Santa dropped a bundle of cash down your chimney, budgets can still be tight for small businesses and sometimes, getting a clear vision of this year’s “Big Picture” for your business can be a bit of a challenge. Never fear!...

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The Holiday Cards You Should Have Written (there’s still time!)

The Holiday Cards You Should Have Written (there’s still time!)

in Cathy's Blog

I know, you ran out of time. There was too much stuff to take care of before the holidays. This kids’ Christmas concerts ate up your evenings. The cookie exchange took all week to organize. Yada yada yada. So Christmas is over. But just hang on a minute. You’re in business and the only reason you have a business is because of your customers, prospects...

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5 More Ways To Say Thank-You on Your Non-Existent Budget

5 More Ways To Say Thank-You on Your Non-Existent Budget

in Cathy's Blog

According to a customer experience impact report, the top reason why companies lose their clients, is because they feel poorly treated. And one of the major contributors to negative customer experience is when businesses fail to show their appreciation.If your customer gift budget is a fraction of what it used to be or even non-existent, no worries. How can you...

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5 Ways To Say Thank You on Your Non-Existent Budget

5 Ways To Say Thank You on Your Non-Existent Budget

in Cathy's Blog

If your customer gift budget is a fraction of what it used to be or even non-existent, no worries. I don’t know about you, but the days of extravagant “thank-you’s” are long over. Most companies I do business with have gift policies in place where their employees are not permitted to accept gifts. Really? How can you still show your appreciation for their...

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Are You Giving Business to Your Competitors?

Are You Giving Business to Your Competitors?

in Cathy's Blog

Sadly, the answer for many businesses is ‘yes’.  In the article “Are You in That 12%?” I talk about the shocking statistics regarding follow up. Less than 12% of sales people follow up more than twice and that’s where 80% of the business is! A colleague of mine has a company called FIITFU. I’m sure you’ve heard that phrase, “The fortune is in the follow up”....

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Are You in That 12%?

Are You in That 12%?

in Cathy's Blog

Attending networking and industry-specific events is a MUST for business success. Here’s the catch. . . Saying hi, a bit of small talk and the exchange of business cards will NOT get you more clients. If your focus is to collect enough cards to wallpaper the hall closet then you will accomplish this in no time – you need to follow up. Statistically, over 63%...

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