*#4 of 7 post series for Global Entrepreneurship Week. Ahhh, marketing. That huge elephant in the room. You know you need to do it to succeed but it can be overwhelming. When it comes to marketing, entrepreneurs usually fall into 2 categories: 1. the “I’ve got a ton of ideas!” or 2. “I have absolutely no clue.” So what is marketing? Marketing is a form of...
Read More*#3 of 7 post series for Global Entrepreneurship Week. I heard a great quote, “It takes more than a quarterly meeting with your accountant to keep your business open.” Making the financial numbers in your business work for you – understanding the real numbers in your business, not just those that are shown in your annual financial statements for the tax office...
Read More*#2 of 7 post series for Global Entrepreneurship Week. A detail that can elude some entrepreneurs as they build their ‘empire’ is establishing the right foundation at the very beginning. A number of entrepreneurs that I have worked with made a great start, got established and then ‘hit the wall’ because they didn’t put systems and processes in place to make it...
Read MoreToday starts Global Entrepreneur Week. November 14-20, 2022 GEW is a global celebration of #entrepreneurship where people from various countries worldwide come together through local, national, and global events with ideas to create worldwide economic growth. Can anyone be a global entrepreneur? Whether it’s a start-up or a small one, any business can now be...
Read MoreYou are great at what you do. You know your stuff and if you are a member of the Connected Woman Association, I know it too. But do others? The most powerful way that you can boost your credibility is to have OTHER people qualify you as the expert that you are. Been a guest on a podcast? Nominated for an award? These are all ways to show that other businesses and...
Read MoreWe all know her – that person who attends networking events like they were at a family picnic. She’s easy going, knows what to say, includes a splash of humour and has the perfect introduction. She’s completely in her element amongst all these strangers, seems to know everyone and everyone wants to know her. Think she comes by it naturally? Think...
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